Audience targeting

This piece of writing is about what an audience is, what our films targeting audience is and the reasons why.

Audiences are the receivers and readers of communication this means people that watch and read entertainment. Audiences can be categorised into all kinds of different individual groups the main five groups that programs or an form of entertainment mainly pick as their target audience is firstly age which means what the age of the audience is for example childrens programs like Scooby doo are targeted at children since they are especially made for children. Secondly gender which means what gender the audience is for example male programs like top gear are targeted at a male audience since they are talking about cars. Thirdly socio economic status which means classifying audiences by their income and social class but as society changes so does our attitudes to this method of classification to for example for the classification for grade A groups they like documentaries or specialist programs which they are targeted which is the higher class A which is the top level managerial, administrative and professional occupations. Fourthly religion which means what religions the programs are specifically aimed toward for example Christian programs like songs of praise are targeted at Christians since its all about Christians church which Christians can relate to. Fifthly and lastly nationality which means different nationalities of audiences for example American programs like friends have a wide audience but there targeted at American because of the American comedy involved in the program.

Audiences can be either a mass or a niche audience what I mean by this is that a mass market is a large audience and many programs can target more than one audience depending on what the program is or whether it is specifically targeted. A niche market is a smaller group targeted but still measured in the thousands. Also Niche audiences are dedicated, loyal and well known by media institutions. Also niche audiences very attractive especially to specialist advertisers.

Our film targeted audience is males aged fifteen and above. The reasons because of our films target audience is this is because firstly the title of our film Edds dead baby gives of the impression of death which means it has to be targeted at this audience because of some of the features our film may contain. Secondly some of the features contained our film because of it being a thriller which means males would prefer it compared to females because of the genre of the film. Thirdly some of the language used in our film is not suitable for certain ages because of the effect it could have on certain ages which means our film having a reputation. Fourthly and lastly because of our film being full of suspense so people might get nervous and unsure what to expect.

What I have learnt from doing audience targeting is how to find an audience to suit your film best and hat to do to reach there needs and wants so you keep them attracted and entertained in your film so hopefully they will recommend it to others and were then receive more of a wide range of audience for my film.